{"id":1440,"date":"2022-08-16T21:32:21","date_gmt":"2022-08-16T19:32:21","guid":{"rendered":"http:\/\/thearsenale.agency\/?p=1440"},"modified":"2025-01-29T11:35:05","modified_gmt":"2025-01-29T09:35:05","slug":"robb-report","status":"publish","type":"post","link":"https:\/\/thearsenale.agency\/index.php\/2022\/08\/16\/robb-report\/","title":{"rendered":"ROBB REPORT"},"content":{"rendered":"

The Arsenale\u2019s Patrice Meignan<\/h1>\n

Strap in as we talk to the dream peddler behind The Arsenale \u2013 the ultimate in curated collecting.<\/p>\n

Patrice Meignan speaks a few clicks faster than some of the stupefying machines he pushes at The Arsenale.<\/p>\n

It\u2019s actually rather hypnotic \u2014 given his breathless delivery means words licked by a soupy Gallic accent, one that would, at times, have Pepe Le Pew reaching for a translator.<\/p>\n

Ultimately, his speech drips with an obvious and acute passion for what he does \u2014\u00a0 <\/span>that is, the curation and sale of designer dreams.<\/p>\n

Meignan explains things a little differently. It\u2019s about mobility, he offers, about an initial attraction to movement as well as unique design and niche engineering. It means a showcase of some of the world\u2019s most intriguing products \u2014 personal fighter jets, commuter drones, Mad Max-esque ATVs and motorbikes, collectable F1 cars, helicopters, crocodile skin skateboards, spaceship-like mobile art installations, individual submarines \u2026 well, we could be here a while.<\/p>\n

\u201cI guess all my life I\u2019ve been obsessed by machines,\u201d says Meignan. \u201cMy father was an engineer \u2014 he was building small planes and things like that, but it wasn\u2019t about the design, it was all about the idea of moving and travelling.\u201d<\/p>\n

He researched and became fascinated by the likes of Marco Polo, Magellan and da Gama, before, at 20, launching into magazines, first as an advertising director and then as the founder of cultural magazine Blast. Then, in 2004, he co-founded the impossibly cool, high-end auto-meets-art Intersection.<\/p>\n

Demand for Meignan\u2019s niche eye and delivery of classic-future style was immediate and led to stints with Red Bull and the Renault F1 team, alongside the 2007 launch of creative agency, L\u2019Ecurie.<\/p>\n

\u201cTo be honest and humble I have done so many things, like a surgical guy who has operated on everything, you know?\u201d<\/p>\n

Not really. What we do know, however, is that at a time when publishing budgets were starting to diminish, Meignan was overseeing Intersection shoots that crossed well intro the six figures \u2014 and which brands were only too happy to cover.<\/p>\n

\u201cWe did that Audi thing and they had to obviously also pay for the car,\u201d Maignan recalls of a 2010 cover shoot that meant completely submerging, and writing off, a then new TT in a pool. Then there were cars dressed in couture (with that exact cover line) and the presence of anyone from Daniel Craig to Lapo Elkan, Phillip Starck to Daniel Ricciardo and Elon Musk.<\/p>\n

Musk remains a close friend. So too Starck. And beyond the progressives and the pioneers are direct lines to an enviable coterie that also includes the world\u2019s wealthiest and most powerful, inclusive of Melco International casino tycoon Lawrence Ho and former French President Nicolas Sarkosy. Meignan approached some of his connections for his then idea for The Arsenale and after two years getting things prepped, launched out of the blocks in 2015, debuting on Instagram and driving things socially. Nothing like it had before been seen, with much of what was on offer never before sighted. Here was a collection of niche designers doing incredible things given a slick global platform that scored immediate cut through and leverage \u2014 with an engaged HNW launch audience that\u00a0would broaden further and to a site.<\/p>\n

Subs, planes, jets, cars \u2014 the marques weren\u2019t traditional or historical; well removed from the new money go-to\u2019s that tend to dominate such a segment.<\/p>\n

As far as we\u2019re concerned, any platform \u2014 and then we tend to agree with the site\u2019s boast, \u2018If James Bond did internet shopping at The Arsenale there\u2019d be no need for Q\u2019 \u2014 that features the steroidal muscle and mod-retro styling of the Equus Bass 770 is more than worthy of attention.<\/p>\n

\u201cI mean, I did not want to be a nouveau Mr Porter or Net A Porter, you know. Nothing wrong, they\u2019re great, whatever, but that doesn\u2019t make any money. And so I concentrated on what I know what to do \u2014 and that is the selling of incredible machines.\u201d<\/p>\n

Meignan also concentrated on those same dreamers \u2014 like his friend Musk \u2014 as both audience and client.<\/p>\n

\u201cThese people are the ones for me, you know, I love the idea of the guy waking up in the morning and who says to himself, \u2018yes, today I\u2019m going to make a submarine brand\u2019; \u2018I\u2019m going to go to Mars\u2019; \u2018I\u2019m going to create a new Utopia.\u2019\u201d<\/p>\n

As he sees it, his work is that of facilitator and promoter.<\/p>\n

\u201cThey are all niche, fantastique [brands] and they are the king of the village, literally the boss of the system and it\u2019s my job to be helping and promoting.\u201d<\/p>\n

Meignan states that in securing new designers, brands and products for the platform he must first \u201cfeel the company.\u201d It takes him across the world and furthers his network. Again, it\u2019s about a direct<\/p>\n

relationship and connecting beyond the screen. It\u2019s how he scored Ehang and its impressive AAV commuter drone.<\/p>\n

He recounts a story about travelling six hours in a car across China to meet the company CEO, though he soon reaches for the (verbal) handbrake and a rapid 180 U-turn that sees us suddenly discussing Ho.<\/p>\n

\u201cSo this guy, he loves me, and he travels with his bodyguards and his people they all tell me, this is the first time we meet, they all tell me, \u2018don\u2019t touch him.\u2019 So then I walk up on the first day and\u00a0 <\/span>give him a big hug \u2014 and he was happy.\u201d<\/p>\n

The Ho relationship led to the most impressive branded spin-off of\u00a0 <\/span>The Arsenale \u2014 which has rapidly morphed to become its own outright brand, peddling everything from logo Ts (\u2018If It Isn\u2019t On The Arsenale It Doesn\u2019t Exist\u2019) to automotive collaborations (\u201cthe CEO of MV Augusta called me and said I would LOVE to work with you\u201d), an exquisite annual coffee table book and much more.<\/p>\n

The Ho backed offering is a standalone store in Macau, within his City Of Dreams Casino. It was in fact a second retail showcase for the brand (the first being in Miami), though the level of exposure driven by its 2019 opening was unprecedented, feeding news bulletins across Asia and the world, the alleged $1.4 million, 1200 square metre space welcoming 70,000 visitors a month for the first six months.<\/p>\n

\u201cIt\u2019s crazy, this brand big and everywhere, c\u2019est fou.\u201d\u00a0 <\/span>What\u2019s also intriguing (perhaps not \u2018crazy\u2019, though certainly intriguing) is discussing modern consumption and materialism with Meignan. Indeed, he opens up about recent changes which arguably sit opposed to his daily business.<\/p>\n

\u201cWhen I was 40, suddenly I don\u2019t want anything. I gave away my cars and put them in museums and finished with nothing.\u00a0 And today I am\u00a0 <\/span>always wearing black pants and black t-shirts and nothing else but my iPhone.\u201d<\/p>\n

It\u2019s a complete philosophy then?<\/p>\n

\u201cYeah, social-capitalism. If Lamborghini calls [and they do] to offer me a car I will drive it, but I don\u2019t want anything for me. I\u2019m still on the go and still a capitalist guy, but I didn\u2019t care much about the [kilo]watts and the power and I\u2019m free now \u2014 older, more mature and more focussed on being good after working 18 hour days the past four years. And as long as it goes in the right direction and you see the life as a stair and you are going up \u2014 it\u2019s good, I\u2019m happy \u2026\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The Arsenale\u2019s Patrice Meignan Strap in as we talk to the dream peddler behind The Arsenale \u2013 the ultimate in curated collecting. Patrice Meignan speaks a few clicks faster than some of the stupefying machines he pushes at The Arsenale. It\u2019s actually rather hypnotic \u2014 given his breathless delivery means words licked by a soupy […]<\/p>\n","protected":false},"author":1,"featured_media":1430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"yoast_head":"\nROBB REPORT - TheArsenale Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thearsenale.agency\/index.php\/2022\/08\/16\/robb-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROBB REPORT - TheArsenale Agency\" \/>\n<meta property=\"og:description\" content=\"The Arsenale\u2019s Patrice Meignan Strap in as we talk to the dream peddler behind The Arsenale \u2013 the ultimate in curated collecting. 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It\u2019s actually rather hypnotic \u2014 given his breathless delivery means words licked by a soupy […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thearsenale.agency\/index.php\/2022\/08\/16\/robb-report\/\" \/>\n<meta property=\"og:site_name\" content=\"TheArsenale Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T19:32:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-29T09:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thearsenale.agency\/wp-content\/uploads\/2018\/08\/4-Patrice-Meignan_CEO-The-Arsenale-.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"TheArsenale Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TheArsenale Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thearsenale.agency\/index.php\/2022\/08\/16\/robb-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thearsenale.agency\/index.php\/2022\/08\/16\/robb-report\/\"},\"author\":{\"name\":\"TheArsenale Agency\",\"@id\":\"https:\/\/thearsenale.agency\/#\/schema\/person\/03997a60437a153130c981fd25a86314\"},\"headline\":\"ROBB REPORT\",\"datePublished\":\"2022-08-16T19:32:21+00:00\",\"dateModified\":\"2025-01-29T09:35:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thearsenale.agency\/index.php\/2022\/08\/16\/robb-report\/\"},\"wordCount\":1248,\"publisher\":{\"@id\":\"https:\/\/thearsenale.agency\/#organization\"},\"image\":{\"@id\":\"https:\/\/thearsenale.agency\/index.php\/2022\/08\/16\/robb-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thearsenale.agency\/wp-content\/uploads\/2018\/08\/4-Patrice-Meignan_CEO-The-Arsenale-.jpeg\",\"articleSection\":[\"Press\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thearsenale.agency\/index.php\/2022\/08\/16\/robb-report\/\",\"url\":\"https:\/\/thearsenale.agency\/index.php\/2022\/08\/16\/robb-report\/\",\"name\":\"ROBB REPORT - 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