RENAULT – 4 MOVEMENTS

TheArsenale Agency proudly launched “4 Movements” at the Paris Motor Show—a visionary campaign to mark the debut of Renault’s reimagined R4 E-Tech. In a nod to Renault’s innovation, TheArsenale curated four unique collaborations with rising French tech startups, each transforming the R4 concept in their own way.

Each collaboration redefining what it means to move, while honoring the timeless design and spirit of the original R4. Discover the full story behind the R4’s rebirth by TheArsenale Agency
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Carapate: A revolutionary caravan brand reinventing travel with unmatched comfort and enhanced mobility. Whether called a “teardrop” or “mini-caravan,” Carapate stands out with its unique design, technical innovations, and meticulous finishes. Ingenious and comfortable, Carapate offers maximum possibilities within minimal space.
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Ateliers HeritageBike: This brand has taken on the challenge of creating exceptional electric bikes and motorcycles, truly made in France, and reshaping mobility. Every detail is crafted to deliver pure enjoyment, with no compromise on unique design, exceptional quality, a distinctly French touch, and innovative technology for a truly immersive riding experience.
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Aura Aéro: A French aerospace manufacturer and pioneer in decarbonized aviation, AURA AERO designs and produces aircraft that accelerate the decarbonization of air transport.
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Searider: An innovator in electric water mobility, Searider brings groundbreaking technology and exhilarating, eco-friendly nautical recreation to create the much-anticipated revolution in the world of jet skis.
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“The ‘4 Movements’ campaign is close to my heart because it represents everything we believe in at TheArsenale—pushing boundaries, honoring legacy, and reshaping what mobility can be. Collaborating with these four remarkable French startups allowed us to bring the iconic R4 into a new era, blending its timeless design with the innovations shaping tomorrow. For me, it’s a tribute to the R4’s soul and a bold step forward in the future of movement.” Patrice Meignan