Rear three-quarter view of the brown Renault R17 restomod by Ora Ïto.

COMMUNICATION
IN MOTION

TheArsenale is an independent creative agency
at the intersection of mobility, art and technology.
We create cultural collaborations, brand experiences
and content that make brands move forward.

LET'S GET STARTED

20 YEARS OF THE COOLEST CAR CAMPAIGNS.

For 20 years, we’ve brought car brands together with the best in art, design and culture. From bold collaborations to unforgettable launches, we create campaigns that get people talking—and make them fall in love with cars.

LET’S MAKE YOUR NEXT CAMPAIGN ICONIC.

LET’S TALK →

AN EXPERIENCED CREATIVE
COLLECTIVE THAT HAS SUCCESSFULLY
RE-ENVISIONED THE
CAR CULTURE LANDSCAPE.

With over 20 years of automotive and motorsport publishing and premium
content creation on our side, we have forged a reputation as the go-to, future-facing thinkers and producers
of elevated OEM brand engagements.

CITROËN C3 × CASTELBAJAC — Copyright William CROZES @ TheArsenale

ALL GONE & ED BANGER FOR SMART

CITROËN C3 × CASTELBAJAC

Art Cars, Design, Video

All Gone and Ed Banger for smart — studio presentation of the collaboration

ALL GONE & ED BANGER FOR SMART

Art Cars, Campaign, Design

Woman beside an XPENG electric flying vehicle with its cockpit open.

XPENG AI SESSIONS PARIS

Campaign, Design

Cadillac Formula One car displayed inside TheArsenale's Monaco space.

Cadillac F1 House Monaco

Campaign, Design

Joshua Vides applying black graphic lines to the rear of a Renault Twingo.

TWINGO E-TECH ELECTRIC BY JOSHUA VIDES

Art Cars, Campaign, Design

Renault Twingomania collection with a green Twingo, bikes and skateboards.

Renault Twingo Mania

Helmeted driver inside the Alpine A110 Monochromatic.

ALPINE x MATHIEU CESAR

Gold supercar displayed on a black marble platform at Melco.

RAESR Tachyon at City of Dreams, Macao

Design, Staging

Top view of the Devel Sixteen with its lime green bodywork and black cockpit.

MELCO RESORTS & ENTERTAINMENT

Design, Staging

French Tech Mobility campaign visual with Renault 4, motorcycle, caravan, aircraft and watercraft.

RENAULT – 4 MOVEMENTS

Campaign, Design, Video

Rear three-quarter view of the brown Renault R17 restomod by Ora Ïto.

R17 BY ORA ITO

Art Cars, Campaign, Design

McLaren models displayed beneath TheArsenale branding in a marble interior.

MCLAREN HONG KONG

Campaign, Design

5 Mouvements black graphic identity on a yellow background.

RENAULT – 5 MOVEMENTS

Campaign, Design, Video

Cartier Roadster fragrance campaign with a couple in a convertible and a perfume bottle.

CARTIER

Campaign, Photography

Yellow and blue off-road Renault Twingo concept illustration in warm desert light.

RE-INVENT TWINGO – RENAULT

Campaign, Design

LOUIS VUITTON X BMW

Campaign, Photography

Alfa Romeo Sauber Formula One car with Breitling branding against black.

SAUBER F1-TEAM

Silver Renault Alaskan on a black beach beneath a rocky outcrop.

ALASKAN

View between the blue Alcantara seats towards the smart dashboard.

ALCANTARA®

Detail of the Audi e-tron concept's geometric front light and air intake.

AUDI E-Tron Concept

Renault AIR4 displayed in a hangar with orange and black graphics.

RENAULT AIR 4

E-MEHARI x JCDC

Design, Photography

Blue Renault Formula E racing car photographed against a dark blue background.

RENAULT FORMULA E

Yellow and black Renault Formula One car in a concrete architectural setting.

Renault F1 Team

Pirelli House event invitation with bold black lettering and red Pirelli branding.

PIRELLI

Audi grille and marble-patterned bonnet against a black background.

AUDI

NE_MO

BMW roundel on blue bodywork covered in water droplets.

BMW

Aerial view of a Canados motorboat leaving a white wake across blue water.

CANADOS

Overhead view of an art-covered Ford beside a person on a white floor.

FORD

Close-up of TheArsenale and R-M branding on the back of a jacket.

BASF

Overhead view of the pink Alpine A110 and a blue classic Alpine in a pink parking area.

ALPINE MIAMI EDITION

GPX

Side view of the Citroën C1 JCC+ with two models against a blue background.

C1 JCDC

Intersection magazine cover featuring a black and gold Renault concept car.

INTERSECTION MAGAZINE

CLIENTS.

Ⅱ Pause▶ Play

NE_MO

THE TEAM.

Based in Paris, Miami, Dubai and Monaco, TheArsenale Agency creatives
come together from the worlds of communications, publishing, art direction,
design, fashion, brand building and film production.

Patrice Meignan

Founder & Head Strategist

For over 20 years, Patrice has connected automotive brands with art, fashion and culture, creating bold collaborations and campaigns.

MEET PATRICE →

Marcela Mayorga

Content and Style Director

Tom Brown

Creative Director

Elisa Bourgeois

Development Director

OUR LATEST NEWS.

The latest news from our studio.

Black-and-white close-up portrait of Patrice Meignan with one hand against his head.

ROBB REPORT

The Arsenale’s Patrice Meignan Strap in as we talk to the dream peddler behind The Arsenale – the ultimate in…

Black-and-white photograph of Patrice Meignan standing beside a large white boat.

FORBES

Patrice Meignan, creador del ‘supreme’ de la movilidad Distinguido por una fuerte visión hacia el futuro de la movilidad, TheArsenale…

LET’S MAKE SOMETHING ICONIC.

A launch. An artistic collaboration. A campaign people remember.
Bring us your ambition. We’ll bring the ideas—and make them happen.

LET’S TALK ABOUT YOUR PROJECT ↗Or WhatsApp Pat directly ↗

PARIS OFFICE

9 rue Emille Allez
75017 Paris
France

MONACO OFFICE

12 Av. des Spélugues,
98000 Monaco

DUBAI OFFICE

Oud Metha Rd – Umm Hurair Second – Dubai – United Arab Emirates

+971 55 493 4737

Email the boss > pat@thearsenale.com