Creative Direction, Production & Event Management for Cadillac Europe during the Monaco Grand Prix.
Cadillac F1 House Monaco
TheArsenale Agency collaborated with Cadillac Europe to create and produce the Cadillac F1 House during the Monaco Grand Prix.
Located at the heart of the Principality, the project brought together art direction, event production, PR coordination and hospitality into a dedicated brand experience celebrating Cadillac’s arrival into Formula 1 culture.
CLIENT
Cadillac
YEAR
2026
SERVICES
Design, Marketing, Event
VISIT WEBSITE
TheArsenale x Cadillac
