ORA ÏTO’S ELEGANT RESTOMOD OF THE ICONIC RENAULT 17
TheArsenale x Renault: When Legends Meet the Future
TheArsenale partnered with Renault and Ora Ïto on a new interpretation of the Renault R17. The restomod keeps a recognisable link with the original model while introducing the designer’s contemporary approach to form.
The collaboration was unveiled at a Paris event hosted by TheArsenale. By bringing the car, the designer and the reveal together, the project connected Renault’s design heritage with a new cultural audience.
Campaign impact
- Editorial features
- 2,700
- Countries
- 27
- Reach
- 450M
- Media value
- $27M
- Campaign cost
- $0.6M
- ROI
- 45
Figures from the R17 campaign report.
