R17 BY ORA ITO

We’re proud to unveil one of our most exciting collaborations to date. Partnering with Renault and the visionary designer Ora Ïto, we’ve brought a legend back to life. The iconic Renault R17 has been completely reimagined as a restomod that fuses the spirit of the past with a forward-thinking design.

This isn’t just a car—it’s a statement. Unveiled at our Paris event on September 4th, the R17 restomod left everyone in awe. Ora Ïto has taken the timeless lines of the original and injected a fresh, radical energy. The result? A masterpiece that speaks to the core of automotive culture while pushing it into the future.

At TheArsenale, we don’t just follow trends—we create them. We see cars as art, and this project is yet another example of how we’re reshaping the industry. We’re not just an agency; we’re a movement, leading the charge in redefining what’s possible in the world of mobility and design. Stay tuned—there’s more to come.