Pat Meignan
WHERE THEARSENALE AND RENAULT ARE GOING,
THEY DON'T NEED ROADS.
For the Renault 4’s 60th anniversary, Renault and TheArsenale created AIR4: a flying reinterpretation of the original car. The project took the R4’s familiar silhouette and imagined a different future for personal mobility.
Conceived as an electric vertical take-off and landing vehicle, AIR4 brings an automotive icon into the world of flight. The collaboration connects heritage with experimentation, turning an anniversary into a new conversation about movement.
THEARSENALE IN THE PRESS
Wallpaper* — Renault × TheArsenale: 4 Movements ↗
A look at the continuing Renault collaboration · 19 October 2024
Forbes France — TheArsenale, la mobilité sans frontière ↗
A portrait of Patrice Meignan, including AIR4 · Winter 2023 · PDF
Campaign impact
- Editorial features
- 3,500
- Countries
- 30
- Reach
- 400M
- Media value
- $35M
- Campaign cost
- $1M
- ROI
- 35
Figures from the AIR4 campaign report.
