E-MEHARI x JCDC

Pat Meignan

CITROËN E-MEHARI × JEAN-CHARLES DE CASTELBAJAC

To celebrate 50 years of the Méhari, TheArsenale conceived a collaboration between Citroën and Jean-Charles de Castelbajac. The designer reimagined the E-MEHARI as an art car, bringing his graphic language and use of colour to an automotive icon.

The project combined a creative partnership with design and photography. The resulting car and images connect the Méhari’s free spirit with Castelbajac’s playful vision of fashion and art.

  • CLIENT

    CITROEN

  • YEAR

    May 2018

  • SERVICES

    Collaboration Concept, Photography, Design

  • VISIT WEBSITE

    CITROEN

Classic yellow Citroën Méhari facing the colourful Castelbajac E-Méhari.

E-Mehari

Front three-quarter view of the colourful Castelbajac Citroën E-Méhari.

E-Mehari

Rear view of the Castelbajac Citroën E-Méhari with black line drawings.

E-Mehari

Front view of the Castelbajac Citroën E-Méhari with a yellow bonnet and illustrated face.

E-Mehari

Side profile of a yellow classic Citroën Méhari against a white background.

E-Mehari

Side view of the Citroën E-Méhari with Castelbajac graphics in primary colours.

E-Mehari

Models in blue, yellow and red beside the Castelbajac Citroën E-Méhari.

E-Mehari

Model beside the Citroën E-Méhari decorated by Jean-Charles de Castelbajac.

E-Mehari

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LET’S MAKE SOMETHING ICONIC.

A launch. An artistic collaboration. A campaign people remember.
Bring us your ambition. We’ll bring the ideas—and make them happen.

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