For the launch of Renault 4 E-Tech electric, TheArsenale curated four collaborations with French mobility innovators. Unveiled at the Paris Motor Show, 4 Movements extended the spirit of the Renault 4 beyond the car.
The project brought together Carapate, Ateliers HeritageBike, AURA AERO and Searider, connecting road travel, cycling, aviation and water mobility. Each collaboration offered a different way to explore the freedom of movement associated with the original R4.
TheArsenale’s role was to select and connect the partners around one creative platform, turning a vehicle launch into a wider story about contemporary French mobility.
CLIENT
Renault
YEAR
2024
SERVICES
Design, Marketing
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