ORA ÏTO’S ELEGANT RESTOMOD OF THE ICONIC RENAULT 17
TheArsenale x Renault: When Legends Meet the Future
TheArsenale partnered with Renault and Ora Ïto on a new interpretation of the Renault R17. The restomod keeps a recognisable link with the original model while introducing the designer’s contemporary approach to form.
The collaboration was unveiled at a Paris event hosted by TheArsenale. By bringing the car, the designer and the reveal together, the project connected Renault’s design heritage with a new cultural audience.
CLIENT
Renault
YEAR
2024
SERVICES
Design, Marketing
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