TheArsenale x McLaren
TheArsenale x McLaren: A Unique Collaboration at the Pinnacle of Innovation and Luxury
TheArsenale collaborated with Melco Group and McLaren Hong Kong on three distinctive McLaren editions for City of Dreams in Macao. The project turned an automotive display into an encounter between performance, design and contemporary luxury.
The Black Edition, Fluorescent Yellow Edition and Porcelain Edition each explore a different visual direction. TheArsenale’s stripe motif connects the series, while contrasting colours and finishes give each car its own identity.
Presented at the entrance to City of Dreams, the three vehicles form a collection conceived to make automotive design part of the guest experience.
CLIENT
McLaren
YEAR
2024
SERVICES
Design, Marketing
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