RENAULT – 5 MOVEMENTS

Pat Meignan

5 MOVEMENTS : THE NEXT REVOLUTION IN MOBILITY

For the launch of Renault 5 E-Tech electric, Renault and TheArsenale created 5 Movements: a collaboration platform bringing together five French mobility start-ups.

The project extended the Renault 5 story into other forms of movement, connecting the electric car with a wider culture of invention. TheArsenale’s contribution covered campaign development, design and video production, bringing the collaborations together in one launch story.

Renault 5 Mouvements collection with a yellow car, bicycle, sailing craft and snow bike.
PLAY
  • CLIENT

    RENAULT

  • YEAR

    2024

  • SERVICES

    Video Production, Design, Development, Campaign

  • VISIT WEBSITE

    5 MOVEMENTS

Yellow electric snow bike frame, handlebars and 5 Mouvements logo.

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Yellow personal watercraft with black 5 Mouvements graphics.

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Close-up of the yellow 5 Mouvements snow vehicle structure and branding.

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Black geometric graphics on a yellow 5 Mouvements panel.

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Yellow sailboat hull and mast detail from Renault 5 Mouvements.

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Yellow sailing craft with a tall translucent sail.

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Side view of the yellow 5 Mouvements personal watercraft.

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Yellow BMX bicycle photographed against a yellow studio background.

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Yellow electric snow bike with a rear track and front ski.

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LET’S MAKE SOMETHING ICONIC.

A launch. An artistic collaboration. A campaign people remember.
Bring us your ambition. We’ll bring the ideas—and make them happen.

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