CARTIER

Pat Meignan

For Cartier Roadster Sport, Pat Meignan led the art direction and production of a project centred on the fragrance’s connection with freedom, sensation and the open road.

The creative approach translated those ideas into a visual story for Cartier, connecting the character of the fragrance with the agency’s understanding of mobility and lifestyle. The work brings a culture of movement to the world of luxury.

Cartier Roadster fragrance campaign with a couple in a convertible and a perfume bottle.
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