BORN FROM AI, BUILT BY RENAULT
For the Twingo’s anniversary, Renault and TheArsenale invited the public to reinvent the city car using generative AI. Participants imagined their own versions and shared them under #ReinventTwingo.
The campaign connected a familiar automotive icon with a new creative tool. TheArsenale helped develop the concept around a digital-to-real idea: use the community’s submissions as the starting point for a physical show car.
FROM IMAGINATION TO SHOW CAR
From 1 February to 31 March 2023, participants used tools such as Midjourney, Stable Diffusion and DALL-E to imagine unexpected versions of the Twingo.
They shared their creations on social media with #ReinventTwingo. The campaign opened the creative process to the public, with the submitted ideas informing the development of a real show car.
CLIENT
RENAULT
YEAR
2023
SERVICES
Design, Marketing
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