TheArsenale orchestrated a collaboration between BMW and Louis Vuitton around the BMW i8. The project connected the car’s approach to lightweight design with Louis Vuitton’s craftsmanship and culture of travel.
At its centre was a luggage collection made for the i8: two travel bags, a business case and a garment bag. Carbon fibre created a material link with the vehicle, while the pieces were designed to fit its interior.
TheArsenale’s contribution was to bring the brands together around this shared idea, creating a clear connection between automotive innovation and the art of travel.
CLIENT
LOUIS VUITTON X BMW
YEAR
2014
SERVICES
Campaign, Marketing
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