TAG HEUER

Pat Meignan

Tag Heuer Campaign Featuring Patrick Dempsey and Porsche

For TAG Heuer, TheArsenale brought Patrick Dempsey and Porsche together in an automotive photography campaign. The project connects the watchmaker’s identity with the people, machines and emotion of motorsport.

Pat Meignan led the art direction and production, shaping the visual approach and bringing the shoot to life. The resulting photographic series places Dempsey and Porsche at the centre of the brand story.

TAG Heuer Don't Crack Under Pressure campaign artwork featuring Patrick Dempsey.

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Patrick Dempsey walking beside a Porsche racing car with the sea in the background.

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Close-up of Patrick Dempsey in the driver's seat for TAG Heuer.

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Patrick Dempsey seated beside a racing car with his watch visible.

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Patrick Dempsey for Intersection FR © Robert Wunsch 2016
Patrick Dempsey standing beside a white Porsche racing car beneath a concrete canopy.

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Patrick Dempsey at the wheel of a racing car wearing a TAG Heuer watch.

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Patrick Dempsey for Intersection FR © Robert Wunsch 2016
Patrick Dempsey seen through a racing car window for the TAG Heuer campaign.

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