White Renault diamond emblem on a black background.
RSR
Pat Meignan

RENAULT F1 needed a new start and a new identity

TheArsenale developed a new visual identity for Renault’s Formula 1 presence, focusing on the logo and colour palette. The brief was to express the team’s return with a clear and recognisable design direction.

The project translated Renault’s racing identity into a coherent visual system. Its core elements gave the brand a consistent foundation for its presence in the world of Formula 1.

  • CLIENT

    Renault F1 Team

  • YEAR

    2016/17

  • SERVICES

    Branding, Art Direction

  • VISIT WEBSITE

    LINK

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LET’S MAKE SOMETHING ICONIC.

A launch. An artistic collaboration. A campaign people remember.
Bring us your ambition. We’ll bring the ideas—and make them happen.

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