TheArsenale Agency proudly reveals its latest campaign for Renault.
BORN FROM AI, BUILT BY RENAULT
Since the last 10 years, we have successfully brought innovative concept to one of our favorite car company. This one is surely the most fast forward thinking as we engage the worldwide community to re invent the iconic Twingo with a special Artificial Intelligence supply… The result is a world premiere AI campaign in advertising world.
The Twingo is agile, compact and accessible, perfectly embodying Renault’s concept of voitures à vivre or cars for living. Entertaining, fun, colourful, practical and versatile, everyone has their own vision of the Twingo – as expressed by the famous slogan, “à vous d’inventer la vie qui va avec” (create the life that goes with it).
TheArsenale & Renault invite their community to reinvent the Twingo thanks to the power of AI. In a digital-to-real transformation, they will then bring to life a show car that is directly based on the creations that are submitted by the public.
In flight, under water, in space, made of chocolate… The possibilities are endless! From February 1st to March 31st 2023, the general public will be able to create, imagine and reinvent the Twingo as they please using generative AI tools such as Midjourney, Stable Diffusion and DallE. By simply entering a few keywords, users can harness these highly effective and easily accessible image generators to create incredible visuals.
They can then submit their designs by posting their creations on their preferred social media
platform with this hashtag: