R-M® and TheArsenale launch mobility design project THE CODE
R-M, premium paint brand of BASF, and TheArsenale, premium online market place dedicated to the style of motion, are proud to announce the Colors & Design program THE CODE: Twelve exclusively selected independent design engineers from Europe are invited to work on individual projects painted with R-M paints. All twelve projects will be featured on a dedicated website and social media channels with final exposition planned in April 2018.
R-M and TheArsenale allow cutting-edge design engineers from various backgrounds in Europe to become part of a unique global community appreciating technical leadership and innovative use of colors. The participants, selected by TheArsenale, vary from small unique artists Lucky Cat Garage based in France, experienced Von Zadig in Belgium to much larger design companies such as KISKA in Austria, high-end customized car builder Caresto in Sweden or British artist Death Spray Custom who is well-known for his unique artworks on parts from mobility. In Italy, Lapo Elkann gives his personal view of blue to THE CODE representing Garage Italia Customs.