Pat Meignan
TWINGO MANIA
Twingo Mania is a cultural activation conceived and delivered by TheArsenale Agency for Renault.
The project reinterprets the spirit of Renault Twingo through a curated ecosystem of collaborations with six European start-ups.
Each object translates Twingo’s iconic design codes into contemporary mobility and lifestyle propositions.
More than a campaign, Twingo Mania is a platform connecting innovation, design, and European creative culture.
The operation was unveiled at the Brussels Motor Show 2026, generating strong media impact and renewed brand desirability.
Strategy, creative direction, partner curation, content, and activation by TheArsenale Agency.
