ALCANTARA®

Pat Meignan

TheArsenale brought Alcantara and smart together for a special edition with a distinctive blue interior. The project uses the material across the cabin to give the compact city car a new tactile and visual identity.

The collaboration connects automotive design with the world of interiors and materials. Its defining feature is the contrast between smart’s familiar exterior and the immersive blue environment inside.

Black smart with blue Alcantara interior against a white studio background.

Alcantara®

Side view of a black smart with an open door and blue Alcantara seats.

Alcantara®

Behind-the-scenes studio photograph of the smart with blue Alcantara trim.

Alcantara®

Black smart photographed in a dark studio with its blue interior illuminated.

Alcantara®

Blue Alcantara cabin glowing inside a black smart in a dark studio.

Alcantara®

Black smart with blue Alcantara interior displayed on wheel dollies.

Alcantara®

Close-up of a smart alloy wheel with blue accents.

Alcantara®

View between the blue Alcantara seats towards the smart dashboard.

Alcantara®

Blue Alcantara trim on the smart dashboard, steering wheel and door panel.

Alcantara®

Black smart with its doors open, revealing a bright blue Alcantara interior.

Alcantara®

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LET’S MAKE SOMETHING ICONIC.

A launch. An artistic collaboration. A campaign people remember.
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