CLIENT
BASF
YEAR
2018
SERVICES
360 Campaign
VISIT WEBSITE
Pat Meignan
With BASF’s premium paint brand R-M, TheArsenale created The Code, a colour and design programme connecting independent makers across Europe. Twelve selected designers and engineers were invited to develop individual projects using R-M paints.
TheArsenale curated participants from different creative and technical backgrounds, including Lucky Cat Garage, Von Zadig, KISKA, Caresto, Death Spray Custom and Garage Italia Customs.
The programme gave each maker room to explore colour through their own practice, with the projects brought together across a dedicated website and social media channels.