Creative Direction, Production & Event Management for Cadillac Europe during the Monaco Grand Prix.
Cadillac F1 House Monaco
TheArsenale created and produced the Cadillac F1 House with Cadillac Europe during the Monaco Grand Prix. The project gave the brand a dedicated place to connect with the culture and atmosphere of Formula 1.
Our role combined art direction, event production, PR coordination and hospitality. From the creative approach to the guest experience, we brought the different elements together as one Cadillac brand environment in the heart of Monaco.
CLIENT
Cadillac
YEAR
2026
SERVICES
Design, Marketing, Event
VISIT WEBSITE
TheArsenale x Cadillac
