AUDI

Audi x Said Berrada by TheArsenale

TheArsenale collaborated with architect Said Berrada to reinterpret an Audi through a marble-inspired livery. An architectural material became the starting point for a new automotive surface.

The project brings together car design and architecture, using the contrast between stone-like pattern and a moving machine to change how the vehicle is perceived. The finished livery gives a familiar form an unexpected visual identity.

Front view of an Audi with a black marble-patterned bonnet.

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Black marble pattern on the wing mirror of the Audi collaboration with Saïd Berrada Architects.

AUDI

Audi collaboration graphic featuring Saïd Berrada Architects and the Audi rings.

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Architects typography over black marble in the Audi collaboration artwork.

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Black marble texture with fine white veins for the Audi design project.

AUDI

Close-up of white veins in the Audi project's black marble texture.

AUDI

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