Pat Meignan

Casa Pirelli

TheArsenale created the Casa Pirelli event concept for the world of Formula 1. The idea was to give Pirelli a place within the Grand Prix experience that expressed the brand beyond its role on the track.

Casa Pirelli translates a motorsport identity into a dedicated brand experience, bringing Pirelli’s culture and the atmosphere of the race weekend together through one event concept.

Video preview: PIRELLI
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LET’S MAKE SOMETHING ICONIC.

A launch. An artistic collaboration. A campaign people remember.
Bring us your ambition. We’ll bring the ideas—and make them happen.

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