JOSHUA VIDES CARTE BLANCHE TO
TRANSFORM TWINGO E-TECH ELECTRIC
TRANSFORM TWINGO E-TECH ELECTRIC
TheArsenale Agency x Renault Reimagine the Twingo with Joshua Vides
TheArsenale brought Renault and Joshua Vides together to turn the Twingo E-Tech electric into a live art experience. At the Renault Carwalk in Paris, visitors watched the artist reinterpret the vehicle in his signature black-and-white style.
Bold outlines gave the car the appearance of a drawing brought into three dimensions. TheArsenale orchestrated the collaboration and its public setting, making the process of transformation part of the project itself.
The finished art car connects Renault’s city-car identity with contemporary graphic art, while the live format opens the creative process to the audience.
CLIENT
Renault
YEAR
2026
SERVICES
Design, Marketing
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